The Alternative Bathroom Company is a new business - with an impeccable heritage.

For over 30 years, the people behind it have headed up leading bathroom companies and developed reputations for sourcing and designing great products.
 
Now they have formed The Alternative Bathroom Company, bringing together all their matchless expertise and design credentials.

Initially, the company is launching with two showrooms; one in North London and one in West London.
 
With everything from simple, no-frills ranges to high-end architectural products, which would do justice to a Schrager hotel, both shops offer an exceptional choice of quality bathroom ware and accessories.

Uniquely, there is a combination of The Alternative Bathroom Company’s own-label classic products ‘The Options Collection’ and big international names such as Dornbracht, Duravit, and Hansgrohe.
 
From baths, showers and basins to fitted furniture and brassware, there are looks and price points for every bathroom, with in-depth product knowledge to back them up.

Buying bathrooms can be complicated, but is made easy by the experienced staff at The Alternative Bathroom Company; their individualized customer service offers everything from general advice to a complete bathroom planning service.

Whether you need a complete bathroom rethink, or just a new set of taps, The Alternative Bathroom Company has all the products and all the answers.

Showrooms at:
165 Chamberlayne Road Unit 5, Phoenix Park
Kensal Rise Ealing Road, London NW10 3NU London TW8 9PL.

To view the distinctive bathroom and accessories ranges, visit the Alternative Bathroom website.

Tel:   (020) 3375 9001

As the space most often used to store all the unnecessary household clutter, the cloakroom is usually one of the most neglected areas of the house, despite the fact it offers great potential.

For those looking to upgrade their downstairs space to a fully fitted, downstairs washroom to be proud of, Dolphin has a number of stylish options to choose from:
Under stairs cloakroom (In our picture.)

• Stunning in its simplicity, the understairs cloakroom makes the most of a limited space. It features the gorgeous Esta wash station, complete with an integrated basin, which offers fantastic storage to hide away those everyday essentials.

• With its stylish solar mirror, this cleverly designed room manages to look classic yet contemporary; the mirror has a high-tech infra-red switch fitted, as well as a demister pad to prevent the mirror from steaming up.

• This understairs solution is also fitted with an attractive 300×800 heated towel rail, which adds a practical yet stylish touch.

• Combined with the gorgeous Dados blanco tiles to give the illusion of space, this design will give neglected cloakrooms an instant wow factor.

Cloakroom

• This polished cloakroom features chic, casino wall-hung furniture, and a slightly more contemporary look – perfect for urban living.

• A glossy splash basin adds a sleek look to the room, while the soft-line back-to-wall WC, which is backed on to the Envy WC unit, completes the look.

• With two internal shelves, the mirrored Modena cabinet adds further storage space, which is ideal for maximizing space in this typically small room.

• The effortlessly stylish Young stone scored tiles and add the illusion of extra space.

Geoff Wells, bathroom planning expert for Dolphin Bathrooms, comments:
“Both of these new designs from Dolphin make the most of what’s usually a neglected room.

Each gorgeous cloakroom solution makes the most of a small space, and the stylish and contemporary details add a touch of glamour to any home.

Having a second washroom is ideal for busy households and with Dolphin, it is possible to make the most of this extra space in the home.”

Dolphin is the only national bathroom specialist offering a complete design to installation service. Whether you’re looking for a bathroom, wetroom, shower room or a small space solution, Dolphin’s expert team of designers and fitters will take care of everything.

A fully fitted Dolphin bathroom starts from £6,000, including full design, technical survey, delivery and complete installation.

To request the latest brochure, arrange a free design consultation or find your nearest showroom, visit the Dolphin website.

Tel:  (0800) 458 9697

Fed up of the rushed morning shower ritual to help wake you up for the day?
Now, you can shower in style with the new Atreo wet room concept from Jacuzzi UK, designed to be both beautiful and adaptable.

With fluid shapes that embrace the body and stimulate the mind, the Jacuzzi® Atreo, featured here is something to wake up for rather than pass through.

There are two sub categories within the Atreo luxury shower range:

• All are distinguished by the overhead bracket and many configurations can be achieved, as the side and front panels are not linked, allowing flexibility when positioning the enclosure within the bathroom:

• Jacuzzi Atreo key features include a UV bonded towel rail on the side panels and 6mm glass with Jacuzzi Clearglass coating for ease of cleaning.

• A clever wall profile system ensures that any potentially unsightly adjustments to the enclosure, take place behind the stylish matt silver wall post, maintaining a perfect appearance to your enclosure and cushioned magnetic door closure.

• Prices range from £1,161 for the Atreo Recess Hinge Door and from £1,700 for the Atreo Walk In Wet Room Corner.

The new Jacuzzi Designer Range New Innovations catalogue is available to download now, and features highly desirable products that look superb and perform to the highest standard.

The Jacuzzi ranges are sold exclusively through specialist bathroom retailers throughout the UK.

For further details visit the Jacuzzi website.

Tel: (01782) 717175

An en-suite bathroom? A shower cubicle in a loft extension or basement?

Saniflo small-bore macerator pumping systems make possible the addition of extra facilities almost anywhere.

The unobtrusive units are easy, quick and economic to install, enabling homeowners to overcome the limitations of gravity drained plumbing and maximize the potential of their home.

The market leading company has been at the forefront of small-bore technology for over thirty years and with over 1,000,000 products sold the company is justifiably proud of its track record.

Homeowners have benefited from the added convenience and value of additional facilities including a new toilet under the stairs, or in a garage, a basement, or loft conversion, a cloakroom, shower room or bathroom - even a complete kitchen or utility room with dishwasher and washing machine.

Wherever extra facilities are needed Saniflo has a product precisely designed to fill that need. All that is needed is a water and electric power supply.

Saniflo Ltd was established in 1979 to market products of the multinational SFA Group, based in Paris.

Since then the Saniflo name has become generic for small-bore macerator pumping systems. These products facilitate the addition of extra sanitary, utility and kitchen facilities virtually anywhere in a building, even remote from the mains drainage or below sewer level.

For more information visit the Saniflo website.

Tel: (020) 8842 0033

Ever the innovator, Aquaplus Solutions, has recently added ‘Cadmium’ to its popular ‘Elements’ collection of frameless shower screens.

Proving that practical bathroom designs need not compromise on style, this new square-top bath screen, offers the perfect solution for dual-purpose bathing.

Fusing high-design, sleek aesthetics and unrivalled quality, ‘Cadmium’ is an ideal choice for those looking for a contemporary yet reliable bath screen that will stand the test of time:

• Like all models from the hugely successful ‘Elements’ range, ‘Cadmium’ boasts a sleek, simple and understated design, perfect for the modern bathroom.

• Functional too, ‘Cadmium’ uses hinges that enable the glass panel to pivot from side-to-side, ensuring complete flexibility.

• It is manufactured from 10mm thick toughened safety glass and is available in a variety of finishes including, clear, extra clear and satin etched, as well as four unique colour options; grey, bronze, green and blue.

• Available in a multitude of sizes (any width up to 900mm and height up to 1500mm), the ‘Cadmium’ shower screen is priced from £560, including VAT. An easy clean glass finish is also available for an extra £45.

A bespoke service is also offered for individual requirements.

For further information or details of a local retailer, visit the Aquaplus website.

Tel: (084) 201 1915

Inspired by period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom products can take centre stage in our ever-larger bathrooms.

Splendid in their sheer scale, sumptuous materials and solid construction, they revel in the luxury of space.

A former bedroom in a Georgian townhouse has been converted into a vast en-suite for the master bedroom:

• Emphasising the space, a cool colour palette forms the perfect backdrop for Drummonds’ magnificent freestanding Spittal shower, (Pictured here), which the owner describes as a “work of art” in its own right and “far too beautiful to be stuck in a corner”:

• A complete glass-enclosed shower unit, which can stand magnificently in the middle of your bathroom, or even in your bedroom.

• The Spittal shower has a classic 8” shower head, and water jets built into the frame, providing you with a blissful all-over drenching.

• Another work of art is positioned by the window. The Torridge Chariot Boat bath is made in cast iron, with a dry-fritt enamelled interior and hand polished and lacquered exterior.

• Each Drummonds’ bath is manufactured individually, taking up to four weeks to complete.

• On the other side of the room stands an imposing double vanity basin, with beautiful white Arabascato marble top and upstand.

• A Drummonds heated towel rail in nickel finish, matches the precision-cast brassware and fittings used throughout the bathroom.

Flooded with natural light and gleaming with reflective surfaces, this bathroom is a living space in its own right.

Spittal Shower: £12,950.

Torridge Bath from £2,825.

Heated towel rail from £1,685.

Double vanity basin from £5,175.
(all prices exclude vat)

Visit the Drummonds website to view all of the above and much more.

Drummonds: 78 Royal Hospital Road, London SW3 4HN.

Tel: (020) 7376 4499

Hudson Reed has announced Soothe, the exciting new chromotherapy shower kit, designed to light up your life.

Soothe by Hudson Reed is different – in fact they think it’s the very first stand alone shower kit to feature Chromotherapy showers.

The LED lighting system contained inside the showerhead, is powered by the water flow, so no external electrical connections are needed.

Controls on the vertical riser allow the lighting to be changed from white to blue to red, or even to a soothing combination of favourite colours in the overhead shower.

In addition, the diverter on the shower column changes the flow from the overhead system to the unique chromotherapy hand shower.

Designed to operate on a minimum of 2-bar water pressure, the Soothe shower kit can be fitted with any Hudson Reed shower valve.

For a luxurious combination this could be with the Hudson Reed high performance body jets, using a three way thermostatic mixer.

Or for the last word in showering technology, pairing Soothe with I-Flow, the intelligent digital shower, with hand held remote control from Hudson Reed.

Soothe comes in either chrome or a stunning gloss black finish, with prices starting from £279 including vat.

Visit the Hudson Reed website to view their exciting range of showers.

Frontline, a leading UK bathroom supplier and distributor, has launched a brilliant new website for 2010.

It is extremely easy to navigate, enabling customers to browse over 6000 classic and contemporary products, from Frontline’s ever expanding bathroom range.

With the inbuilt Digi-Page functionality users can browse the virtual catalogue, clicking on each page to “turn over”.

The new website categorises all collections and ranges clearly on the Home page.

Users can also select ‘Latest Products & Special Offers’, to find out about Frontline’s newest additions and fantastic deals; information about its ‘Lifetime Guarantee’; and ‘Frontline News & PR’, with a downloadable newsletter.

Frontline’s Marketing Director, Michael Sammon, says, “Whether our customers are looking for contemporary-chic or classic elegance, with no expense spared, or working within specified budgets, we know we offer the perfect one-stop bathroom solution.”

The Frontline professionals pride themselves on customer service and delivery, to ensure the bath time experience is positive from “online to bath time!”

All products are featured in the new (biggest ever) Frontline catalogue, The Complete Bathroom.

The catalogue can be ordered online via the ‘Click here’ button.

Check the new Frontline website for your nearest stockist.

Tel: (0845) 470 2427.

The bathroom uses 40% of all of the water in the home, so the shower is the perfect place to begin saving water.

The Efergy Showertime doesn’t just time you in the shower, it actually monitors how much water you are using and shows this in numeric and graphical formats.

It comes with a measuring bag, which calculates by flow rate, how long your shower takes to use one litre of water; this is programmed into the memory and once set, you decide the maximum amount of water you want to use for each shower.

The Showertime will enable you to set targets for water usage and will sound an alarm when that target is reached; this could help to save 1000’s of litres of water each year and save money on metered water bills.

The monitor is great for comparing volumes of water used between family members and is an important tool in teaching children the importance of saving water. Priced at £8.99.

Green Stamp was established to give customers a place to shop for the most innovative eco products and gifts for the home that cause less environmental damage, are fairly traded and produced in a sustainable manner.

Visit Green Stamp online to view the range.

Tel: (01637) 854717

There’s nothing quite as invigorating as a shower to start (or finish) your day off and the new Creda Aqua Ambience LED Shower from B&Q is just the ticket to wake you up.

The Creda Ambience is exclusive to B&Q – the only shower available in the UK, which incorporates LED lighting to provide atmosphere in the bathroom.

One of the most frustrating moments of taking a shower is when you have to step under the water stream, without knowing if it’s too hot or cold, however…..

The Aqua Ambience has easy to use On/Off buttons, plus flow and temperature controls that enable ‘set and forget’ showering with fully stabilised temperature; this prevents sudden changes in water temperature when other taps or appliances are used while you are showering.

The new shower is supplied with an all chrome accessory kit, including a multi-mode shower head for differing spray patterns which complements the frosted polished chrome fascia with LED lighting and power indicator; the simple act of showering will never be the same again!

The Aqua Ambience is available now, in 8.5KW for £189; 9.5KW £199; 10.5KW £219 at B&Q stores and B&Q online.