The Alternative Bathroom Company is a new business - with an impeccable heritage.

For over 30 years, the people behind it have headed up leading bathroom companies and developed reputations for sourcing and designing great products.
 
Now they have formed The Alternative Bathroom Company, bringing together all their matchless expertise and design credentials.

Initially, the company is launching with two showrooms; one in North London and one in West London.
 
With everything from simple, no-frills ranges to high-end architectural products, which would do justice to a Schrager hotel, both shops offer an exceptional choice of quality bathroom ware and accessories.

Uniquely, there is a combination of The Alternative Bathroom Company’s own-label classic products ‘The Options Collection’ and big international names such as Dornbracht, Duravit, and Hansgrohe.
 
From baths, showers and basins to fitted furniture and brassware, there are looks and price points for every bathroom, with in-depth product knowledge to back them up.

Buying bathrooms can be complicated, but is made easy by the experienced staff at The Alternative Bathroom Company; their individualized customer service offers everything from general advice to a complete bathroom planning service.

Whether you need a complete bathroom rethink, or just a new set of taps, The Alternative Bathroom Company has all the products and all the answers.

Showrooms at:
165 Chamberlayne Road Unit 5, Phoenix Park
Kensal Rise Ealing Road, London NW10 3NU London TW8 9PL.

To view the distinctive bathroom and accessories ranges, visit the Alternative Bathroom website.

Tel:   (020) 3375 9001

With inspiration drawn from period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom collections are perfect for today’s eclectic interiors - where old and new sit happily together.

Drummonds’ Spey cast iron bath is the classic of all classic roll top baths:

• The largest and most elegant of its type, it makes a magnificent center-piece to the bathroom – and with Drummonds’ floor mounted Skye bath mixer, there is plenty of room for a truly luxurious bathing experience.
• The outside is finished to individual requirements – raw, primed, painted or polished and lacquered to a mirror-like finish.

It is shown in our picture, painted in Little Greene Company’s colours from the ‘Rolling Fog’ range:

Bath in ‘143’, walls in ‘Dark 160’, panelling in ‘Pale 158’.

Drummonds’ Spey bath: Priced from £3319 Inc VAT.

(Image courtesy of Little Greene Paint Company.)

Drummonds specialize in the manufacture of deluxe cast iron baths, sanitary ware, showers, taps and brass door furniture.

They also source and supply architectural antiques, reclaimed and new flooring, baths, bathrooms and brassware and restore genuine antique cast iron baths.

To view their stunning range of classic handmade cast iron baths, visit Drummond’s website
Tel: (0207) 376 4499

The elegant ‘Oval 2′ freestanding bath, new from Aston Matthews, measures a generous 1800 mm by 1000 mm.

The bath has a pleasing elliptical shape with gently sloping ends making it an extremely comfortable design in which to lie back and relax.

Unlike the many acrylic baths on the market, Oval is manufactured from durable steel with a high quality, scratch resistant enamel finish that retains its glossy good looks and feels smooth to the touch.

It is a one piece, seamless construction with no unsightly joints.

The bath is designed for use with a floor spout and is priced at £3,499.

Aston Matthews advises - Designing your perfect bathroom - start with the bath:

• The best place to start is with the bath as this is the largest item you will have to accommodate.

• Steel baths are a durable option for the modern bathroom and are available as either single or double-ended designs.

• For added luxury there’s the option of a soaking tub or super deep bath, and many steel baths can be fitted with whirlpool jets.

• If you want to make more of a design statement, and space permits, a free-standing cast iron bath, which dominates the centre of the room, is an idea.

Visit the Aston Matthews website for further information.

Tel: 020 7226 7220

BC Designs has a great range of IP rated bathroom lighting, which has been designed with safety in mind.

Offering solutions for use in every zone of the bathroom, BC Designs’ lighting range fuses the latest technology with high quality materials, to create durable and fun products:

The GL040 RGB Colour Change Light is IP68 rated, which is the ultimate in watertight fittings.

• The red, green and blue colour changing light can be completely submersed and is suitable for use in showers, saunas and steam rooms.

• It measures Diameter 75mm x L43mm and costs £115 for the light (NB Must be used with an RGB Box and controller).

The FireLED downlight has a life expectancy of over 50,000 hours. The LED light consumes around 15% of the energy used by halogen lamps, yet it is brighter.

• The FireLED comes with a 7 year guarantee and requires zero maintenance. It has been given a 90 minute fire rating due to its unique optimum cooling design which ensures it does not overheat and will stay safe.

• It is available in an IP65 Showerproof rating and an IP44 Splashproof Rating, depending on where it is needed.

• Measures Diameter 91mm. x H109mm. Priced from £127.

For more information and lighting inspiration visit the BC Designs website.

An en-suite bathroom? A shower cubicle in a loft extension or basement?

Saniflo small-bore macerator pumping systems make possible the addition of extra facilities almost anywhere.

The unobtrusive units are easy, quick and economic to install, enabling homeowners to overcome the limitations of gravity drained plumbing and maximize the potential of their home.

The market leading company has been at the forefront of small-bore technology for over thirty years and with over 1,000,000 products sold the company is justifiably proud of its track record.

Homeowners have benefited from the added convenience and value of additional facilities including a new toilet under the stairs, or in a garage, a basement, or loft conversion, a cloakroom, shower room or bathroom - even a complete kitchen or utility room with dishwasher and washing machine.

Wherever extra facilities are needed Saniflo has a product precisely designed to fill that need. All that is needed is a water and electric power supply.

Saniflo Ltd was established in 1979 to market products of the multinational SFA Group, based in Paris.

Since then the Saniflo name has become generic for small-bore macerator pumping systems. These products facilitate the addition of extra sanitary, utility and kitchen facilities virtually anywhere in a building, even remote from the mains drainage or below sewer level.

For more information visit the Saniflo website.

Tel: (020) 8842 0033

Inspired by period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom products can take centre stage in our ever-larger bathrooms.

Splendid in their sheer scale, sumptuous materials and solid construction, they revel in the luxury of space.

A former bedroom in a Georgian townhouse has been converted into a vast en-suite for the master bedroom:

• Emphasising the space, a cool colour palette forms the perfect backdrop for Drummonds’ magnificent freestanding Spittal shower, (Pictured here), which the owner describes as a “work of art” in its own right and “far too beautiful to be stuck in a corner”:

• A complete glass-enclosed shower unit, which can stand magnificently in the middle of your bathroom, or even in your bedroom.

• The Spittal shower has a classic 8” shower head, and water jets built into the frame, providing you with a blissful all-over drenching.

• Another work of art is positioned by the window. The Torridge Chariot Boat bath is made in cast iron, with a dry-fritt enamelled interior and hand polished and lacquered exterior.

• Each Drummonds’ bath is manufactured individually, taking up to four weeks to complete.

• On the other side of the room stands an imposing double vanity basin, with beautiful white Arabascato marble top and upstand.

• A Drummonds heated towel rail in nickel finish, matches the precision-cast brassware and fittings used throughout the bathroom.

Flooded with natural light and gleaming with reflective surfaces, this bathroom is a living space in its own right.

Spittal Shower: £12,950.

Torridge Bath from £2,825.

Heated towel rail from £1,685.

Double vanity basin from £5,175.
(all prices exclude vat)

Visit the Drummonds website to view all of the above and much more.

Drummonds: 78 Royal Hospital Road, London SW3 4HN.

Tel: (020) 7376 4499

Frontline, a leading UK bathroom supplier and distributor, has launched a brilliant new website for 2010.

It is extremely easy to navigate, enabling customers to browse over 6000 classic and contemporary products, from Frontline’s ever expanding bathroom range.

With the inbuilt Digi-Page functionality users can browse the virtual catalogue, clicking on each page to “turn over”.

The new website categorises all collections and ranges clearly on the Home page.

Users can also select ‘Latest Products & Special Offers’, to find out about Frontline’s newest additions and fantastic deals; information about its ‘Lifetime Guarantee’; and ‘Frontline News & PR’, with a downloadable newsletter.

Frontline’s Marketing Director, Michael Sammon, says, “Whether our customers are looking for contemporary-chic or classic elegance, with no expense spared, or working within specified budgets, we know we offer the perfect one-stop bathroom solution.”

The Frontline professionals pride themselves on customer service and delivery, to ensure the bath time experience is positive from “online to bath time!”

All products are featured in the new (biggest ever) Frontline catalogue, The Complete Bathroom.

The catalogue can be ordered online via the ‘Click here’ button.

Check the new Frontline website for your nearest stockist.

Tel: (0845) 470 2427.

2009 saw the introduction of the colour black into the bathroom, with accents of black on taps and furniture presented in stylish finishes.

In 2010, black is now the defining colour in up-to-date bathrooms.

Basins, for so long only to be had in white, are now available in sleek, sexy black.

The Jacuzzi® Morphosis basin in black, epitomises the essence of the new trend and is available now from the new Jacuzzi® Designer Range.
This distinctive basin, designed by leading design house Pininfarina, oozes style and sophistication.

The stunningly proportioned Jacuzzi Nexus basin takes on a whole new persona, as its sleek lines are accentuated further by this new colour option; combine with a red, black or white deck for a real boutique look.

And why choose white when the Jacuzzi Bordo basin is now available in black? Better still, choose one of each and create your own unique look.
The Bordo basin is available in a choice of two sizes - 45cm and 55cm.

• Jacuzzi Morphosis 80cm countertop basin (£744.00) on Jacuzzi 100cm gloss red countertop (£550). Featured here.

• Jacuzzi Bordo 55cm countertop basin (£224.39) on Jacuzzi white countertop 100cm (£550).

• Jacuzzi Nexus 45cm countertop basin (£257.99) on gloss red countertop 140cm (£650).

Bold, decadent and highly desirable, a Jacuzzi basin in black is the ultimate design statement; add a touch of sophistication to your bathroom and update with this on-trend style, to create a sleek and stylish look.

The Jacuzzi Designer Range New Innovations catalogue is available to download now, and features highly desirable products that look superb and perform to the highest standard.

The Jacuzzi Designer Range is sold exclusively through specialist bathroom retailers throughout the UK.

To view the whole new basins range please visit the Jacuzzi website.

Tel: (01782) 717175

BC Designs has introduced two new baths into their Thinn range.

The Kurvstone and Tassestone baths are made from a new material called Cianstone, which produces the look of natural stone and has the durability of a Cian solid surface bath.

Cian is a renewable, decorative surface material, which is created using an advanced blend of acrylic modified polyester resin and mineral fillers.

• The use of Cianstone means that the new baths are repairable and have excellent water temperature retaining properties.

• Created using the latest casting technology, the baths have a solid colour throughout.

• They are 20-25mm thick and provide a maximum amount of internal bathing area due to the stylish, rimless design.

The Tassestone bath in our picture, measures: L1770mm x H555mm x W880mm and is priced at £3,324.

The Kurvstone, a larger model, measures L1890 x H560mm x W900mm and priced at £3,445.

Visit the BC Designs website  for more information on the new Cianstone baths.

Tel: (01206) 827 100

Created by Roca together with the designers Gabriele and Oscar Buratti, W+W is a truly exciting new bathroom product .

The washbasin and WC are two essential elements in every bathroom and Roca has combined these two elements to create W+W - an all-in-one washbasin and WC made from vitreous china, designed to maximise space and conserve water:

• W+W incorporates Roca’s new ‘water-reuse’ technology that uses waste water from the basin to fill the WC cistern, thereby reducing water usage by up to 25% compared to a standard 6/3 litre dual-flush WC.

• The basin in W+W has two wastes – the basin waste and one further down the waste pipe. Once the basin has been used and filled with water, the user has the option of either diverting it to the mains, or recycling it in the cistern ready for the next flush.

• When the grey water is selected for reuse, it is diverted to a reservoir and automatically passes through a double filtration system, in order to eliminate bacteria and odours and is chemically treated before being stored; it is then used to fill the cistern as required.

• The reservoir holds up to 4 litres of water, and an overflow allows excess grey water to be discarded via the main waste outlet.

• If there isn’t any grey water stored in the reservoir, the float will recognise this and trigger the inlet to fill the cistern from the mains.

In addition, W+W is fitted with the Singles-Pro tap that features a progressive cartridge, enabling it always to start the flow with cold water; as you continually turn the control, the flow changes to a mix of hot and cold and ends up with hot water.

Thus heating systems are not fired up unnecessarily, thereby saving energy; Singles-Pro also includes a flow limiter, which restricts the water flow to a maximum of 9 litres per minute.

W+W priced at approx. £2,645 will be available in the UK from January 2010.
The Singles-Pro tap can also be purchased separately and is currently retailed for approx. £260.

For further information please visit the Roca website.

Tel: (01530) 830080