The Alternative Bathroom Company is a new business - with an impeccable heritage.

For over 30 years, the people behind it have headed up leading bathroom companies and developed reputations for sourcing and designing great products.
 
Now they have formed The Alternative Bathroom Company, bringing together all their matchless expertise and design credentials.

Initially, the company is launching with two showrooms; one in North London and one in West London.
 
With everything from simple, no-frills ranges to high-end architectural products, which would do justice to a Schrager hotel, both shops offer an exceptional choice of quality bathroom ware and accessories.

Uniquely, there is a combination of The Alternative Bathroom Company’s own-label classic products ‘The Options Collection’ and big international names such as Dornbracht, Duravit, and Hansgrohe.
 
From baths, showers and basins to fitted furniture and brassware, there are looks and price points for every bathroom, with in-depth product knowledge to back them up.

Buying bathrooms can be complicated, but is made easy by the experienced staff at The Alternative Bathroom Company; their individualized customer service offers everything from general advice to a complete bathroom planning service.

Whether you need a complete bathroom rethink, or just a new set of taps, The Alternative Bathroom Company has all the products and all the answers.

Showrooms at:
165 Chamberlayne Road Unit 5, Phoenix Park
Kensal Rise Ealing Road, London NW10 3NU London TW8 9PL.

To view the distinctive bathroom and accessories ranges, visit the Alternative Bathroom website.

Tel:   (020) 3375 9001

With inspiration drawn from period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom collections are perfect for today’s eclectic interiors - where old and new sit happily together.

Drummonds’ Spey cast iron bath is the classic of all classic roll top baths:

• The largest and most elegant of its type, it makes a magnificent center-piece to the bathroom – and with Drummonds’ floor mounted Skye bath mixer, there is plenty of room for a truly luxurious bathing experience.
• The outside is finished to individual requirements – raw, primed, painted or polished and lacquered to a mirror-like finish.

It is shown in our picture, painted in Little Greene Company’s colours from the ‘Rolling Fog’ range:

Bath in ‘143’, walls in ‘Dark 160’, panelling in ‘Pale 158’.

Drummonds’ Spey bath: Priced from £3319 Inc VAT.

(Image courtesy of Little Greene Paint Company.)

Drummonds specialize in the manufacture of deluxe cast iron baths, sanitary ware, showers, taps and brass door furniture.

They also source and supply architectural antiques, reclaimed and new flooring, baths, bathrooms and brassware and restore genuine antique cast iron baths.

To view their stunning range of classic handmade cast iron baths, visit Drummond’s website
Tel: (0207) 376 4499

Hudson Reed has announced Soothe, the exciting new chromotherapy shower kit, designed to light up your life.

Soothe by Hudson Reed is different – in fact they think it’s the very first stand alone shower kit to feature Chromotherapy showers.

The LED lighting system contained inside the showerhead, is powered by the water flow, so no external electrical connections are needed.

Controls on the vertical riser allow the lighting to be changed from white to blue to red, or even to a soothing combination of favourite colours in the overhead shower.

In addition, the diverter on the shower column changes the flow from the overhead system to the unique chromotherapy hand shower.

Designed to operate on a minimum of 2-bar water pressure, the Soothe shower kit can be fitted with any Hudson Reed shower valve.

For a luxurious combination this could be with the Hudson Reed high performance body jets, using a three way thermostatic mixer.

Or for the last word in showering technology, pairing Soothe with I-Flow, the intelligent digital shower, with hand held remote control from Hudson Reed.

Soothe comes in either chrome or a stunning gloss black finish, with prices starting from £279 including vat.

Visit the Hudson Reed website to view their exciting range of showers.

Frontline, a leading UK bathroom supplier and distributor, has launched a brilliant new website for 2010.

It is extremely easy to navigate, enabling customers to browse over 6000 classic and contemporary products, from Frontline’s ever expanding bathroom range.

With the inbuilt Digi-Page functionality users can browse the virtual catalogue, clicking on each page to “turn over”.

The new website categorises all collections and ranges clearly on the Home page.

Users can also select ‘Latest Products & Special Offers’, to find out about Frontline’s newest additions and fantastic deals; information about its ‘Lifetime Guarantee’; and ‘Frontline News & PR’, with a downloadable newsletter.

Frontline’s Marketing Director, Michael Sammon, says, “Whether our customers are looking for contemporary-chic or classic elegance, with no expense spared, or working within specified budgets, we know we offer the perfect one-stop bathroom solution.”

The Frontline professionals pride themselves on customer service and delivery, to ensure the bath time experience is positive from “online to bath time!”

All products are featured in the new (biggest ever) Frontline catalogue, The Complete Bathroom.

The catalogue can be ordered online via the ‘Click here’ button.

Check the new Frontline website for your nearest stockist.

Tel: (0845) 470 2427.

Created by Roca together with the designers Gabriele and Oscar Buratti, W+W is a truly exciting new bathroom product .

The washbasin and WC are two essential elements in every bathroom and Roca has combined these two elements to create W+W - an all-in-one washbasin and WC made from vitreous china, designed to maximise space and conserve water:

• W+W incorporates Roca’s new ‘water-reuse’ technology that uses waste water from the basin to fill the WC cistern, thereby reducing water usage by up to 25% compared to a standard 6/3 litre dual-flush WC.

• The basin in W+W has two wastes – the basin waste and one further down the waste pipe. Once the basin has been used and filled with water, the user has the option of either diverting it to the mains, or recycling it in the cistern ready for the next flush.

• When the grey water is selected for reuse, it is diverted to a reservoir and automatically passes through a double filtration system, in order to eliminate bacteria and odours and is chemically treated before being stored; it is then used to fill the cistern as required.

• The reservoir holds up to 4 litres of water, and an overflow allows excess grey water to be discarded via the main waste outlet.

• If there isn’t any grey water stored in the reservoir, the float will recognise this and trigger the inlet to fill the cistern from the mains.

In addition, W+W is fitted with the Singles-Pro tap that features a progressive cartridge, enabling it always to start the flow with cold water; as you continually turn the control, the flow changes to a mix of hot and cold and ends up with hot water.

Thus heating systems are not fired up unnecessarily, thereby saving energy; Singles-Pro also includes a flow limiter, which restricts the water flow to a maximum of 9 litres per minute.

W+W priced at approx. £2,645 will be available in the UK from January 2010.
The Singles-Pro tap can also be purchased separately and is currently retailed for approx. £260.

For further information please visit the Roca website.

Tel: (01530) 830080

With natural and raw materials becoming a trend in the bathroom, Bathrooms International has introduced a range of stone vessels and basins, to its already extensive collection of bathroom products.

Materials such as Granite, Basalt, Cararra Marble, Papiro Cream Marble and Oynx are all popular choices, when it comes to buying a statement basin for the bathroom.
By adding a large marble basin or impressive stone pedestal the ‘Spa’ bathroom and ‘Zen’ sanctuary look can be instantly achieved, bringing warmth and a touch of glamour to the room.

These basins from Bathrooms International are thought of as art, each one is hand carved by a master craftsman from a single block of stone, giving the product unique features and a personality of its own.

The Wave Pedestal and Basin featured here, show a softer approach to bathroom design, the curve of the carved material represents water and harmony.
The Wave can be carved in either honed black Basalt, heavily veined Cararra marble, or a soft cream Papiro marble.

Another popular pedestal is the Zero basin, carved from black granite in a simple yet unique design. The straight lines are smooth and elegant and will inject a touch of glamour and sophistication to your home sanctuary.

The Bento basin will add a masculine look to your bachelor pad, with its angular design and honed black granite or sandstone finish. The linear, clear design is simple and striking and sits well in a minimalist bathroom.

At Bathrooms International, bespoke basins and pedestals can be designed and made to suit any bathroom; choose from a variety of different stones and metals, to produce something completely unique and create the ultimate haven within the home.

With excellent personal service, Bathrooms International has for the last 30 years, created bathroom havens for private homes and leading hotels.

To view this dramatic collection visit:

Web: http://www.bathroomsint.com
Tel: (0208) 2028288 for stockist information.

The name Thomas Crapper & Co has an illustrious history and is synonymous with the finest in sanitary-ware, having held four Royal warrants through five reigns over 140 years.

Independent once again, Thomas Crapper & Co continues to manufacture the finest bathroom fittings.

Based in Stratford-on-Avon, the company offers a small yet extraordinarily authentic range of Victorian/Edwardian sanitary-ware.

Unlike most ‘reproduction’ bathrooms, historical accuracy has been maintained with no changes to design, other than very small alterations to allow connection to modern plumbing.

All of the sanitary-ware is made in Great Britain.

The stylish range in our picture includes:

• 25”washbasin on nickel-plated stand; low-level W.C with china cistern and Hertford bath and fittings.

• Price: Basin, stand, taps, waste and trap £1575; Bath £1885; Cistern, brackets, Flushpipe, Seat and W.C pan £1630.

Thomas Crapper & Co. is based at:
The Stable Yard, Alscot Park, Stratford-on-Avon, Warwickshire, CV37 8BL.

OPEN STRICTLY BY APPOINTMENT ONLY.

Visit the website to view the beautiful bathroom fittings:

Web: http://www.thomas-crapper.com
Tel: (01789) - 450 522.

Bathrooms International has just launched a stunning new range of Lalique crystal taps, adding to its already impressive Lalique tap collection.

The new pieces are adorned with Lalique black crystal and are new additions to the existing Panthere and Metropolis collections, which are also available in a sleek satin crystal.

Drawing on Rene Lalique’s renowned love affair with animals, the new black Panthere taps feature-hunting panthers and are certain to add drama to any bathroom setting.
The Panthere taps in our picure are Rhodium silver with Black Lalique crystal handles (also available in Clear Lalique crystal or Amber Lalique Cristal).

Slightly simpler in its design, the Metropolis range will also add glamour and style to your bathroom; it is particularly striking in black crystal and is available in a traditional style, or a more contemporary lever option.

The taps are available exclusively to Bathrooms International and are priced from £5,622.

Bathrooms International is recognised world wide as a leading bathroom showroom, selecting and supplying the most sought after and exclusive bathroom ranges from around the world. 

With an unparalleled personal service, Bathrooms International has for the last 30 years created bathroom havens, for private homes and leading hotels.

Visit their website to view the striking new range of Lalique crystal taps:
 
Web:  http://www.bathroomsint.com 

Tel:  (0208) 2028288
 

Taps galore - whether you’re searching for kitchen taps, basin taps, bath taps or any other type, The Tap Centre is the one-stop-shop for taps online

They offer one of the widest ranges and provide a fast efficient service in the UK.

From branded top end goods such as Franke, Grohe, Abode through to Tapcentre.com’s own range, they are proud to be one of the largest dedicated and exclusive retailer of taps.

At Tapcentre.com you will find a superb collection of kitchen sink taps, designer kitchen taps, bathroom taps, bath taps, bath mixer taps and kitchen mixer taps.

Customers can choose from many fashionable designs combining modern as well as traditional tastes

Featured here is the Egon Platform Kitchen Tap, available in Chrome or Brushed Steel finish.
Single swivel spout (360degree), with a single lever control on the platform. Priced at £388.

Many of the taps in the collection are supported by The Tap Centre’s 5 year guarantee.

To view this splendid display of taps visit:

Web: http://www.tapcentre.com
Tel: (0844) 499 3900

With political and financial systems in disarray, it’s time to create a calming space to unwind – a haven to retreat from the dramas of the day.

Moving house may not be a viable option - so why not update and reinvent your existing space, with the Helios Suite and Argusto inset bath, from the new Jacuzzi Bathroom Collection?

The new Helios Suite combines elegant styling with clean lines, for a contemporary yet sophisticated look.

Couple it with the ultra stylish Argusto bathtub for deep relaxation and immense pleasure; the stunning double inset luxury bath, has a bathing area with more than enough room for two, allowing for either end to end, or side by side double bathing.

The Helios Suite features a ceramic clicker waste cover, giving an uninterrupted finish to the circular inner basin; the gentle taper on the basin edge, softens the square exterior of the bowl.

The suite is priced from £760 (RSP, inc VAT) including basin, back to wall WC pan, toilet seat, basin pedestal and push down waste.

The Argusto Bathtub features a setting height of 56cm and a fully encapsulated baseboard, for strength and rigidity; it’s designed for inset installation only, priced at £587 (RSP, inc VAT).

There are optional extras of a luxury gel headrest, plus a choice of Jacuzzi brassware and waste options.

The new Jacuzzi Bathroom Collection catalogue, is available to download now and features highly desirable products that look superb and perform to the highest standard.

With recently launched bathing and showering products, the Jacuzzi Bathroom Collection encompasses a comprehensive collection and is available through specialist bathroom retailers throughout the UK.

For further details visit:

Web: http://www.jacuzzi.co.uk
Tel: (01782) 717175