The Alternative Bathroom Company is a new business - with an impeccable heritage.

For over 30 years, the people behind it have headed up leading bathroom companies and developed reputations for sourcing and designing great products.
 
Now they have formed The Alternative Bathroom Company, bringing together all their matchless expertise and design credentials.

Initially, the company is launching with two showrooms; one in North London and one in West London.
 
With everything from simple, no-frills ranges to high-end architectural products, which would do justice to a Schrager hotel, both shops offer an exceptional choice of quality bathroom ware and accessories.

Uniquely, there is a combination of The Alternative Bathroom Company’s own-label classic products ‘The Options Collection’ and big international names such as Dornbracht, Duravit, and Hansgrohe.
 
From baths, showers and basins to fitted furniture and brassware, there are looks and price points for every bathroom, with in-depth product knowledge to back them up.

Buying bathrooms can be complicated, but is made easy by the experienced staff at The Alternative Bathroom Company; their individualized customer service offers everything from general advice to a complete bathroom planning service.

Whether you need a complete bathroom rethink, or just a new set of taps, The Alternative Bathroom Company has all the products and all the answers.

Showrooms at:
165 Chamberlayne Road Unit 5, Phoenix Park
Kensal Rise Ealing Road, London NW10 3NU London TW8 9PL.

To view the distinctive bathroom and accessories ranges, visit the Alternative Bathroom website.

Tel:   (020) 3375 9001

As the space most often used to store all the unnecessary household clutter, the cloakroom is usually one of the most neglected areas of the house, despite the fact it offers great potential.

For those looking to upgrade their downstairs space to a fully fitted, downstairs washroom to be proud of, Dolphin has a number of stylish options to choose from:
Under stairs cloakroom (In our picture.)

• Stunning in its simplicity, the understairs cloakroom makes the most of a limited space. It features the gorgeous Esta wash station, complete with an integrated basin, which offers fantastic storage to hide away those everyday essentials.

• With its stylish solar mirror, this cleverly designed room manages to look classic yet contemporary; the mirror has a high-tech infra-red switch fitted, as well as a demister pad to prevent the mirror from steaming up.

• This understairs solution is also fitted with an attractive 300×800 heated towel rail, which adds a practical yet stylish touch.

• Combined with the gorgeous Dados blanco tiles to give the illusion of space, this design will give neglected cloakrooms an instant wow factor.

Cloakroom

• This polished cloakroom features chic, casino wall-hung furniture, and a slightly more contemporary look – perfect for urban living.

• A glossy splash basin adds a sleek look to the room, while the soft-line back-to-wall WC, which is backed on to the Envy WC unit, completes the look.

• With two internal shelves, the mirrored Modena cabinet adds further storage space, which is ideal for maximizing space in this typically small room.

• The effortlessly stylish Young stone scored tiles and add the illusion of extra space.

Geoff Wells, bathroom planning expert for Dolphin Bathrooms, comments:
“Both of these new designs from Dolphin make the most of what’s usually a neglected room.

Each gorgeous cloakroom solution makes the most of a small space, and the stylish and contemporary details add a touch of glamour to any home.

Having a second washroom is ideal for busy households and with Dolphin, it is possible to make the most of this extra space in the home.”

Dolphin is the only national bathroom specialist offering a complete design to installation service. Whether you’re looking for a bathroom, wetroom, shower room or a small space solution, Dolphin’s expert team of designers and fitters will take care of everything.

A fully fitted Dolphin bathroom starts from £6,000, including full design, technical survey, delivery and complete installation.

To request the latest brochure, arrange a free design consultation or find your nearest showroom, visit the Dolphin website.

Tel:  (0800) 458 9697

An en-suite bathroom? A shower cubicle in a loft extension or basement?

Saniflo small-bore macerator pumping systems make possible the addition of extra facilities almost anywhere.

The unobtrusive units are easy, quick and economic to install, enabling homeowners to overcome the limitations of gravity drained plumbing and maximize the potential of their home.

The market leading company has been at the forefront of small-bore technology for over thirty years and with over 1,000,000 products sold the company is justifiably proud of its track record.

Homeowners have benefited from the added convenience and value of additional facilities including a new toilet under the stairs, or in a garage, a basement, or loft conversion, a cloakroom, shower room or bathroom - even a complete kitchen or utility room with dishwasher and washing machine.

Wherever extra facilities are needed Saniflo has a product precisely designed to fill that need. All that is needed is a water and electric power supply.

Saniflo Ltd was established in 1979 to market products of the multinational SFA Group, based in Paris.

Since then the Saniflo name has become generic for small-bore macerator pumping systems. These products facilitate the addition of extra sanitary, utility and kitchen facilities virtually anywhere in a building, even remote from the mains drainage or below sewer level.

For more information visit the Saniflo website.

Tel: (020) 8842 0033

Inspired by period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom products can take centre stage in our ever-larger bathrooms.

Splendid in their sheer scale, sumptuous materials and solid construction, they revel in the luxury of space.

A former bedroom in a Georgian townhouse has been converted into a vast en-suite for the master bedroom:

• Emphasising the space, a cool colour palette forms the perfect backdrop for Drummonds’ magnificent freestanding Spittal shower, (Pictured here), which the owner describes as a “work of art” in its own right and “far too beautiful to be stuck in a corner”:

• A complete glass-enclosed shower unit, which can stand magnificently in the middle of your bathroom, or even in your bedroom.

• The Spittal shower has a classic 8” shower head, and water jets built into the frame, providing you with a blissful all-over drenching.

• Another work of art is positioned by the window. The Torridge Chariot Boat bath is made in cast iron, with a dry-fritt enamelled interior and hand polished and lacquered exterior.

• Each Drummonds’ bath is manufactured individually, taking up to four weeks to complete.

• On the other side of the room stands an imposing double vanity basin, with beautiful white Arabascato marble top and upstand.

• A Drummonds heated towel rail in nickel finish, matches the precision-cast brassware and fittings used throughout the bathroom.

Flooded with natural light and gleaming with reflective surfaces, this bathroom is a living space in its own right.

Spittal Shower: £12,950.

Torridge Bath from £2,825.

Heated towel rail from £1,685.

Double vanity basin from £5,175.
(all prices exclude vat)

Visit the Drummonds website to view all of the above and much more.

Drummonds: 78 Royal Hospital Road, London SW3 4HN.

Tel: (020) 7376 4499

Created by Roca together with the designers Gabriele and Oscar Buratti, W+W is a truly exciting new bathroom product .

The washbasin and WC are two essential elements in every bathroom and Roca has combined these two elements to create W+W - an all-in-one washbasin and WC made from vitreous china, designed to maximise space and conserve water:

• W+W incorporates Roca’s new ‘water-reuse’ technology that uses waste water from the basin to fill the WC cistern, thereby reducing water usage by up to 25% compared to a standard 6/3 litre dual-flush WC.

• The basin in W+W has two wastes – the basin waste and one further down the waste pipe. Once the basin has been used and filled with water, the user has the option of either diverting it to the mains, or recycling it in the cistern ready for the next flush.

• When the grey water is selected for reuse, it is diverted to a reservoir and automatically passes through a double filtration system, in order to eliminate bacteria and odours and is chemically treated before being stored; it is then used to fill the cistern as required.

• The reservoir holds up to 4 litres of water, and an overflow allows excess grey water to be discarded via the main waste outlet.

• If there isn’t any grey water stored in the reservoir, the float will recognise this and trigger the inlet to fill the cistern from the mains.

In addition, W+W is fitted with the Singles-Pro tap that features a progressive cartridge, enabling it always to start the flow with cold water; as you continually turn the control, the flow changes to a mix of hot and cold and ends up with hot water.

Thus heating systems are not fired up unnecessarily, thereby saving energy; Singles-Pro also includes a flow limiter, which restricts the water flow to a maximum of 9 litres per minute.

W+W priced at approx. £2,645 will be available in the UK from January 2010.
The Singles-Pro tap can also be purchased separately and is currently retailed for approx. £260.

For further information please visit the Roca website.

Tel: (01530) 830080

The name Thomas Crapper & Co has an illustrious history and is synonymous with the finest in sanitary-ware, having held four Royal warrants through five reigns over 140 years.

Independent once again, Thomas Crapper & Co continues to manufacture the finest bathroom fittings.

Based in Stratford-on-Avon, the company offers a small yet extraordinarily authentic range of Victorian/Edwardian sanitary-ware.

Unlike most ‘reproduction’ bathrooms, historical accuracy has been maintained with no changes to design, other than very small alterations to allow connection to modern plumbing.

All of the sanitary-ware is made in Great Britain.

The stylish range in our picture includes:

• 25”washbasin on nickel-plated stand; low-level W.C with china cistern and Hertford bath and fittings.

• Price: Basin, stand, taps, waste and trap £1575; Bath £1885; Cistern, brackets, Flushpipe, Seat and W.C pan £1630.

Thomas Crapper & Co. is based at:
The Stable Yard, Alscot Park, Stratford-on-Avon, Warwickshire, CV37 8BL.

OPEN STRICTLY BY APPOINTMENT ONLY.

Visit the website to view the beautiful bathroom fittings:

Web: http://www.thomas-crapper.com
Tel: (01789) - 450 522.

The bathroom is a place for relaxation and tranquility, as echoed in evitavonni’s new bathroom design at their ‘Lifestyle Gallery’ in Surrey.

The scheme features serene shades of calming whites, designed by bathroom specialist Johanna Bush, one of evitavonni’s
team of interior designers.

The all white palette has a light and spacious feel, creating a visual rest from bright colours.

The simple scheme adds interest by incorporating a selection of materials and intricate detailing such as the flooring.

The stunning glass mosaic floor is the key feature of the bathroom, with individual white and clear glass pearlescent tiles set in a circular ‘wheel’ design.

The white room is complemented with chrome fixtures and fittings for a contemporary edge and the smooth shapes of the minimalist sanitary ware, add to the appeal of the sleek and uncomplicated design.

Johanna Bush, Interior Designer and Bathroom Specialist at evitavonni comments,
“The bathroom is often considered as an afterthought in the home in terms of design. The space is ideal as a sanctuary, where one can unwind from the stresses of daily life.
The pale tones help to create a peaceful atmosphere and the deep bath is perfect for long soothing soaks.”

All of evitavonni’s bespoke bathrooms can be tailored to individual requests. by working closely with the in-house design team.

Featured here, is the IOS Bath by Victoria & Albert priced at £2,199.99 Inc. VAT
Neoglass Wheel mosaic floor by SICIS priced at £1,584.90 per sq meter Inc. VAT
Heated towel rail in brushed stainless steel by Vogue priced at £2,085 Inc. VAT.

The Lifestyle Gallery showcases an extensive range of both internationally renowned brands and bespoke products, through inspirational room sets, designed by evitavonni’s in-house designers.

Web: http://www.evitavonni.co.uk
Tel: (0800) 130 3180

Evitavonni’s Lifestyle Gallery, 27 Station Road, Chobham, Surrey GU24 8AQ.
The Online Store is opening soon.

New from Aston Matthews is the Elysee collection of sanitary-ware.

Substantial pieces for a truly opulent bathroom:

This classic collection includes a bidet, pedestal basin and WC.

Choice of high level, low level or close coupled WC, console basin on ceramic legs or pedestal.

Particularly attractive is the Elysee console basin in our picture; measuring 900mm wide the basin stands on two shapely white ceramic legs and costs £918.

A Double console is also available measuring 1100mm wide costing £1,148.

Web: http://www.astonmatthews.co.uk

Tel: (020) 7226 7220

Don’t let the credit crunch cramp your style - Bathroom specialist Aston Matthews offers a wide range of baths, basins, WCs and taps, suitable for every budget.

As well as top end inspirational products, there is a comprehensive collection of designer pieces with a more modest price tag – such as their striking Cono table top basin.

Or the Delta wall hung WC £171 and bidet £113. (In our picture)

Delta wall hung WC £171.

Wall hung bidet £113.

Wall hung delta basins £113 each.

Cono 42cm diameter table top basin £148 with the Zyam
basin mixer £130.

In addition, monthly bargains available to buy on line, can be found at:

http://www.astonmatthews.co.uk

Tel:    (020) 7226 7220

With its curved lines and flowing contours, Villeroy & Boch’s iconic Aveo bathroom collection, is proving popular with homeowners wishing to make the most of the current trend for nature-inspired bathrooms.

Created by the international design agency Conran & Partners, Aveo has been inspired by the egg as an organic form, which represents a protective shell; the egg shaped ceramic pieces have been designed, to produce a pure sanctuary in which to unwind, relax and forget about the external world.
Conran & Partners created a bathroom collection that combines comfort and luxury with superior aesthetic qualities.

Aside from the powerful symbolism of the egg form, the designers were fascinated by the rounded contours and natural purity, which alludes to “a shape that moves away from the predictability and sterility of symmetries”.
Nakedness is given a whole new meaning within the shell of this bath - shelter and warmth, instead of exposure and vulnerability.

The Aveo collection also includes perfectly harmonising bathroom furniture, made from either bamboo or walnut veneer and demonstrates Villeroy & Boch’s commitment to superb craftsmanship; by dispensing with handles and ornamental mountings, the pure wood effect perfectly complements Aveo’s simple ceramics.

Web: http://www.villeroy-boch.com
Tel: (020) 8871 4028