Fired Earth is broadening its reach and appeal by adding a diffusion line to its collections.
This begins with the launch of Tile Basics this month, which will carry tiles starting from just 36p each.
Tile Basics is designed to complement the existing Fired Earth range and add some new bolder colours, which can be mixed and matched.
Rob Whitaker, Creative Director of Fired Earth, said: “We wanted to add to the range so that customers could find something to suit every room and every purpose at the right price.
“For example, for a utility room people don’t necessarily want something hand-crafted, but they do still want something well designed, practical and fit for the purpose.
“We also wanted to attract new customers – perhaps those in their first home – wanting great design at an easily affordable price; essentially we’re offering quality you’d expect at prices you wouldn’t.”
Tile Basics will complement the existing Fired Earth collection, by introducing some exciting bold colours, such as the pink, orange and lime to be found in the Pop Art-inspired Collage range.
Colours and formats can be mixed and matched to create eye-catching schemes.
Offering everything from crisp slate flooring and beautifully designed wall tiles, to hard-wearing porcelain and rustic terracotta, Tile Basics includes tiles for every style of home at easily affordable prices. The diffusion line will continue with the Bathroom Basics collection.
The Architecture range in our picture, fuses classic elegance with clean, structural style; simple lines can create versatile designs, by using several sizes together in patterned combinations, or by mixing the gloss and matt finishes.
Fired Earth has 57 showrooms in the UK and Ireland.
Visit the Fired Earth website to view the new Tile Basics range.
Tel: (0845) 366 0400