‘There Are Kitchens – Then There Are Mereway Kitchens’

The Cucina Colore Kitchen Collection.

The philosophy behind the new Mereway Kitchens brand is that ‘There are kitchens and then there are Mereway kitchens’, which is encapsulated in their new kitchen design ‘Live Life The Mereway’.

‘Living Life The Mereway’ means exercising taste and judgment, but more than that, it means taking the time to make choices that enhance your life.

Just as a coffee lover would never choose an instant coffee because it was cheaper, quicker to make, or more conveniently available, so a typical Mereway Kitchens customer would take the time to select a kitchen on the basis of quality of craftsmanship, inspirational design and exceptional customer experience.

Even though the launch of the Mereway Kitchens brand is new in the consumer marketplace, in fact Mereway is have been manufacturing high quality, hand finished kitchens in the UK for the last twenty-five years.

Mereway kitchens were previously marketed to consumers through a nationwide network of independent retailers, some of whom were trading as Wentworth Kitchens under a JV agreement.

Mereway’s three established kitchen ranges, English Revival, Cucina Colore and the Complete Kitchen Collection, will now all be marketed under the Mereway Kitchens brand.

According to Sales & Marketing Director Graham Jones, the Mereway Kitchens brand in the consumer marketplace will build on its strong reputation for quality, style and innovation.

“We know consumers love our kitchens and believe that it’s time for us to raise awareness of the Mereway Kitchens brand, claim recognition for being British and let everyone know that Mereway means commitment to quality, service and style.”

The first of the collections to be rolled out under the Mereway Kitchens brand is Cucina Colore featured here.

• Highly contemporary, Italian inspired and characterised by bold colours and contrasting textures.
• A new range of beautiful hand stained and hand painted natural wood veneers, glazed cabinets, open shelving and lifestyle furniture is available within the Cucina Colore collection from Spring 2012.

Visit the website to view Mereway Kitchens’ complete kitchen ranges including the Cucina Colore collection.