IKEA believes that taking social and environmental responsibility is good for business; therefore their products and services should have an overall positive impact on people and the environment.
IKEA works in partnership with UNICEF, Save the Children, and WWF (the global conservation organisation) to improve children’s rights and welfare, plus support for responsible forestry.
Since it started in 2005, the soft toy campaign has globally raised a total of £3.5million!
It’s now time for the third IKEA soft toy campaign. For every soft toy sold between November 3 and December 24, the company will share a £1 donation between UNICEF and Save the Children.
The money raised this year, will support 12 projects in 10 countries that will focus on improving children’s education; it will help to build schools, provide desks, water and toilets, as well as providing teaching materials such as books and pencils.
This year IKEA aims to raise £275,000 in the UK. Together with their customers, they can make a real difference and give many children around the world a chance to go to school.
A little can change so much. If you bought just one soft toy, you could help a child to get 20 pencils and 2 geometry sets. Imagine the difference millions of IKEA customers can make!
Web: http://www.ikea.com/ms/en_GB/rooms_ideas/soft_toys/index.html
Tel: (0845) 355 1141