Tesco Direct has moved into the bespoke upholstery sector, with the launch of a new Finest furniture range in their new Spring/Summer ’08 catalogue.
Available now online and in-store, the new Finest range of custom furniture is driven by quality and price, with all items being made to order in the United Kingdom
Every item in the new range is available in a choice of 12 materials, and three leather options, with 120 combinations available for Tesco Direct customers, who are looking for high quality furniture without the high price tag.
Joanne Coe, Upholstery Buying Manager, Tesco Direct, said: “Made to order furniture has previously been thought of as quite a luxury, but we wanted to make it accessible to everyone – not just a select few; this is a new area for the company and we’re very confident in the quality of the range.â€
Laurence Llewelyn Bowen is pictured here, launching the Finest Made to Order furniture range. (Dakota Large Sofa)
Finest Made to Order furniture is made up of two main sofa and chair styles:
- The Dakota range, starting at £595, is contemporary with a linear shape, deep seats and soft fibre cushions.
The Chichester range, also starting at £595, features soft fibre cushions and high-backed seating; it also has classic scroll arm detailing and generous proportions for extra comfort. - Bloomsbury is a new take on the gentleman’s vintage product – a club chair and footstool, with a solid wood frame and soft fibre seat cushion. The footstool starts at £195 and the chair, at £350.
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