Organic and ethical luxury retailer, LUMA, has launched the UK’s first collection of organic bed linen, designed especially for children.
The charming children’s organic bed linen range has been created with thoughtful attention to detail:
With natural themes reflecting LUMA’s eco credentials, 2 designs ‘Bugs & Leaves’ and ‘Flutters & Flowers’ create a world of munching caterpillars, friendly spiders, bees, dragonflies, butterflies, flowers and leaves.
A third range, ‘Dotty Spots’, beautifully finished in a simple design, complements the ‘Flutters & Flowers’ collection in our picture.
The children’s bedding comes in the same soft, organic cotton percale as that available for adults; combining embroidery with appliquéd leaves and flowers, such as the ants marching off the duvet cover carrying their horde of leaves or flowers.
The new children’s organic bed linen ranges come in single, double and cot bed sizes, with matching laundry bags.
The bed linen is packaged with inserts that explain to children, how their new organic bedding helps children and their families in developing countries stay safe and well.
In its first year of trading, LUMA was a finalist for the Soil Associations ‘Best Organic Textile’ award and was Vogue’s top pick for eco-chic bedding (Vogue, October 2007).
LUMA’s shop is at 98 Church Road, Barnes, London SW13
Web: http://www.lumadirect.com
 Mail order Tel: 0845 094 2598