Jaeger, the iconic British brand, has announced the launch of its first Home collection on 1st February 2009.
Jaeger Home, an exquisite collection of luxury bed linen, bedspreads, throws and cushions, continues the fashion house’s tradition of innovative, stylish designs, noble fibres, luxurious fabrics and attention to detail.
Belinda Earl, Jaeger’s Group Chief Executive comments: “Launching Jaeger Home is the obvious next step for us and reinforces Jaeger’s luxury and lifestyle positioning. The collection’s designs are inspired by fabulous Jaeger archive patterns and prints and all draw on Jaeger’s unique design heritage.”
The collection features seven Bed Linen Stories named after prestigious London locations: Chelsea, Marylebone, Portobello, Elgin, Cadogan, Westbourne and Mayfair.
Each piece is designed in high-quality 300 thread count cotton, a discerning colour palette and finished with delicate stitching, featuring stunning detailing including Jaeger branded mother-of-pearl buttons.
All stories comprise double, king and super king size duvet covers; housewife, Oxford and continental pillowcases, and a combination of flat and fitted sheets.
Jaeger has designed three sumptuous bed throws, two beautifully embroidered bedspreads and a selection of chic cushions to accompany the sophisticated bed linen collection.
Bed throw designs include a graphic monochrome throw in sumptuously warm, light-as-a-feather mohair; a deliciously tactile, mocha-coloured throw with bold ivory, taupe and aqua stitching and a light-weight jacquard throw with geometric design.
Jaeger Home will be available at Jaeger Regent Street and Jaeger Online and selected quality department stores, including Harrods and Fenwick.