Swoon Editions was launched by Debbie Williamson and Brian Harrison in 2012, when they became exasperated with the current prices of stylish furnishings for their homes.
So they decided to set up Swoon Editions, to provide consumers with top quality craftsman-made furniture designs at affordable prices.
Buyers have searched the world, to select only a few furniture creators in Europe and Asia, who can provide furniture to satisfy the high quality and standards of behaviour required by Swoon Editions.
The chosen furniture craftsmen are portrayed on the Swoon Editions’ blog, Humans of Swoon Editions, to enable consumers to see where the products are made, as well as the skills used.
Pictured here are:
The Churchill Armchair  crafted by hand from solid Mango wood, with intricate carved detail overall, even down to the fluted legs.
It’s upholstered in houndstooth linen, flint grey colour, plus antique brass studs. Priced at £449.
The Smith Mattress offers the best ever night’s sleep. Each mattress is carefully tufted and hand-stitched and features 8 separate layers, to provide an excellent balance between sumptuous comfort and firmness.
The perfect amount of support is supplied by 2,000 pocket springs, while cashmere, wool and silk, plus a layer of cotton, ensure the mattress contours to your shape. Priced at 499.
Swoon’s supplier for this product, is a family business that has specialised in making top quality mattresses for 70 years.
How does it work?
Swoon Editions introduces up to 4 entirely new products daily, to its growing community of Insiders. {Insiders are consumers who have registered, to be sent Swoons’ daily emails, featuring the launch of new products.}
Every new design is only made in small quantities, initially 10-20.
The company quickly assesses the demand for individual pieces, using sales data and then only increases production of the most sought-after designs.
Delivery and Returns are free.
For further information and to view Swoon Editions’ comprehensive collections of traditional and contemporary furnishings, go to the website.