4moms has announced the launch of its mamaRoo infant seat in the United Kingdom. This award-winning product is carried by over 300 retailers in the US, and from August it will be available from selected Mothercare stores and online shop in the UK.
In preparation for the mamaRoo’s UK launch, 4moms rebranded their UK inventory with the logo 4mums mamaRoo.
About the mamaRoo:
- The only infant seat of its kind, the mamaRoo takes a unique approach to motion: it moves “like you do.â€
- Parents don’t vibrate like bouncy seats or swing like swings. They bounce and sway to comfort the baby and so does the mamaRoo.
- Combining sleek, modern design with an innovative approach to motion, the mamaRoo offers parents a better option for soothing and entertaining their children.
- The mamaRoo has won multiple awards, most recently The National Parenting Center’s Seal of Approval in 2010.
- Features: five unique motions, five nature sounds, adjustable speeds, toys inspired by classical artists, mp3 hookup, reclining seat, machine-washable fabric in six different colours.
- Specs: weight limit 25 lbs (11.3 kg) or until the child sits up unassisted, product weighs 14 lbs (6.4 kg), includes a six-month warranty.
- Not wanting to add batteries to landfills, the mamaRoo runs on mains power only. MSRP in UK – £199.99.
“We’re very excited to launch the mamaRoo in the UK,†says Robert Daley, CEO of 4moms. “It’s thrilling to be able to share a product that’s been so popular in the US with another market, and it’s great to work with a company like Mothercare.
Founded in 1961, Mothercare has more than 1,000 stores around the world, over 300 of which are in the UK. They specialize in products for expectant mothers, babies, and young children.
For further information on the mamaRoo infant seat visit the 4mums UK website.