Yale has added a new section to its website, offering â€˜how to videosâ€™ that show consumers how easy it is to replace or update their home security products.
Available on their website, Yale SecurityTV features informative and educational videos on a range of Yale products:
- Including how to change a Yale euro-profile cylinder, and how to install a Yale replacement PVCu handle.
- Videos showing how to replace a Yale nightlatch and how to upgrade to a British Standard rim cylinder will be coming soon.
- The videos form part of a new campaign that will see Yale products promoted to security conscious homeowners over the next few months.
Caroline Martin, Marketing Manager for Yale, says: â€œConsumers are watching two billion videos a day on YouTube and the growing trend for smart phones, also means itâ€™s easier for homeowners to watch â€˜how toâ€™ videos on their mobiles, if they need installation help in the middle of a DIY project at home.
â€œWe are promoting the new â€˜how toâ€™ videos online, which should raise awareness of home security upgrades as a DIY project.
Merchants and retailers can also play the videos on terminals in store, or direct customers to Yale SecurityTV as part of their aftersales support.â€
For more information and to view the Yale SecurityTV videos, please visit the website.
Yale customer services Tel: (0845) 223 2126.