Yale has added a new section to its website, offering ‘how to videos’ that show consumers how easy it is to replace or update their home security products.
Available on their website, Yale SecurityTV features informative and educational videos on a range of Yale products:
- Including how to change a Yale euro-profile cylinder, and how to install a Yale replacement PVCu handle.
- Videos showing how to replace a Yale nightlatch and how to upgrade to a British Standard rim cylinder will be coming soon.
- The videos form part of a new campaign that will see Yale products promoted to security conscious homeowners over the next few months.
Caroline Martin, Marketing Manager for Yale, says: “Consumers are watching two billion videos a day on YouTube and the growing trend for smart phones, also means it’s easier for homeowners to watch ‘how to’ videos on their mobiles, if they need installation help in the middle of a DIY project at home.
“We are promoting the new ‘how to’ videos online, which should raise awareness of home security upgrades as a DIY project.
Merchants and retailers can also play the videos on terminals in store, or direct customers to Yale SecurityTV as part of their aftersales support.â€
For more information and to view the Yale SecurityTV videos, please visit the website.
Yale customer services Tel: (0845) 223 2126.