Standard Life Bank’s new mortgage website has just won the “Best Financial Website” award in the recent Interactive Marketing Awards.
The site is designed to be visually attractive with an emphasis on user-centric design. They’ve even used icons familiar to users of iPods and mobile phones to make the site easy to use.
The products are shown with a series of demos rather than the blocks of dry text usually found on financial websites. Standard Life Bank say the site was designed to be “pleasurable to interact with”. It’s asking a lot of a website to make reading about mortgages fun – but if you’re in the market for a new mortgage anyway, it’s probably worth a look.