The Alternative Bathroom Company is a new business - with an impeccable heritage.

For over 30 years, the people behind it have headed up leading bathroom companies and developed reputations for sourcing and designing great products.
 
Now they have formed The Alternative Bathroom Company, bringing together all their matchless expertise and design credentials.

Initially, the company is launching with two showrooms; one in North London and one in West London.
 
With everything from simple, no-frills ranges to high-end architectural products, which would do justice to a Schrager hotel, both shops offer an exceptional choice of quality bathroom ware and accessories.

Uniquely, there is a combination of The Alternative Bathroom Company’s own-label classic products ‘The Options Collection’ and big international names such as Dornbracht, Duravit, and Hansgrohe.
 
From baths, showers and basins to fitted furniture and brassware, there are looks and price points for every bathroom, with in-depth product knowledge to back them up.

Buying bathrooms can be complicated, but is made easy by the experienced staff at The Alternative Bathroom Company; their individualized customer service offers everything from general advice to a complete bathroom planning service.

Whether you need a complete bathroom rethink, or just a new set of taps, The Alternative Bathroom Company has all the products and all the answers.

Showrooms at:
165 Chamberlayne Road Unit 5, Phoenix Park
Kensal Rise Ealing Road, London NW10 3NU London TW8 9PL.

To view the distinctive bathroom and accessories ranges, visit the Alternative Bathroom website.

Tel:   (020) 3375 9001

With inspiration drawn from period pieces and traditional manufacturing techniques, Drummonds’ classic bathroom collections are perfect for today’s eclectic interiors - where old and new sit happily together.

Drummonds’ Spey cast iron bath is the classic of all classic roll top baths:

• The largest and most elegant of its type, it makes a magnificent center-piece to the bathroom – and with Drummonds’ floor mounted Skye bath mixer, there is plenty of room for a truly luxurious bathing experience.
• The outside is finished to individual requirements – raw, primed, painted or polished and lacquered to a mirror-like finish.

It is shown in our picture, painted in Little Greene Company’s colours from the ‘Rolling Fog’ range:

Bath in ‘143’, walls in ‘Dark 160’, panelling in ‘Pale 158’.

Drummonds’ Spey bath: Priced from £3319 Inc VAT.

(Image courtesy of Little Greene Paint Company.)

Drummonds specialize in the manufacture of deluxe cast iron baths, sanitary ware, showers, taps and brass door furniture.

They also source and supply architectural antiques, reclaimed and new flooring, baths, bathrooms and brassware and restore genuine antique cast iron baths.

To view their stunning range of classic handmade cast iron baths, visit Drummond’s website
Tel: (0207) 376 4499

The Fired Earth summer sale runs from June 19 to July 17 and they are offering up to 25% off selected wall and floor tiles, kitchens and bathroom and even 50% off special purchase and discontinued tiles.

Kitchens

• Fired Earth’s kitchens are handcrafted from the highest quality, responsibly sourced materials and work well in contemporary and traditional spaces.
• Now is a great time to think about updating yours, as there’s 15% off all freestanding and fitted kitchens - including the new fitted Bastide (in our picture) and Moderne collections by Charles Smallbone - and rising to 25% off if you spend more than £10,000. (Offer excludes worktops and appliances for fitted kitchens.)

Tiles

• Fired Earth is well known for its collection of stunning wall and floor tiles and there’s never been a better time to buy them - with up to 25% off selected tiles from the hugely popular Tile Basics collection; in fact, you can now buy tiles from just 27p each, as the Architecture tiles have been reduced by 25%.

Bathrooms

• From truly chic wet rooms through to the most romantic bathrooms imaginable, Fired Earth has pieces to suit every taste. The summer sale offers savings of up to 25% off a huge range of products.
• For example there’s 25% off Bastide bathrooms, including the Washstand 1170 - reduced from £2,495 to £1,871.25.
• There’s also 25% off the Bastide dual control shower and accessories, which are reduced from £1,565 to £1,173.75.

Plus there’s also 15% off selected wood flooring, all Lloyd Loom furniture and hand-woven rugs.

For more information on sale products and prices, please visit the Fired Earth website.

Tel: (0845) 366 0400

As the space most often used to store all the unnecessary household clutter, the cloakroom is usually one of the most neglected areas of the house, despite the fact it offers great potential.

For those looking to upgrade their downstairs space to a fully fitted, downstairs washroom to be proud of, Dolphin has a number of stylish options to choose from:
Under stairs cloakroom (In our picture.)

• Stunning in its simplicity, the understairs cloakroom makes the most of a limited space. It features the gorgeous Esta wash station, complete with an integrated basin, which offers fantastic storage to hide away those everyday essentials.

• With its stylish solar mirror, this cleverly designed room manages to look classic yet contemporary; the mirror has a high-tech infra-red switch fitted, as well as a demister pad to prevent the mirror from steaming up.

• This understairs solution is also fitted with an attractive 300×800 heated towel rail, which adds a practical yet stylish touch.

• Combined with the gorgeous Dados blanco tiles to give the illusion of space, this design will give neglected cloakrooms an instant wow factor.

Cloakroom

• This polished cloakroom features chic, casino wall-hung furniture, and a slightly more contemporary look – perfect for urban living.

• A glossy splash basin adds a sleek look to the room, while the soft-line back-to-wall WC, which is backed on to the Envy WC unit, completes the look.

• With two internal shelves, the mirrored Modena cabinet adds further storage space, which is ideal for maximizing space in this typically small room.

• The effortlessly stylish Young stone scored tiles and add the illusion of extra space.

Geoff Wells, bathroom planning expert for Dolphin Bathrooms, comments:
“Both of these new designs from Dolphin make the most of what’s usually a neglected room.

Each gorgeous cloakroom solution makes the most of a small space, and the stylish and contemporary details add a touch of glamour to any home.

Having a second washroom is ideal for busy households and with Dolphin, it is possible to make the most of this extra space in the home.”

Dolphin is the only national bathroom specialist offering a complete design to installation service. Whether you’re looking for a bathroom, wetroom, shower room or a small space solution, Dolphin’s expert team of designers and fitters will take care of everything.

A fully fitted Dolphin bathroom starts from £6,000, including full design, technical survey, delivery and complete installation.

To request the latest brochure, arrange a free design consultation or find your nearest showroom, visit the Dolphin website.

Tel:  (0800) 458 9697

Fed up of the rushed morning shower ritual to help wake you up for the day?
Now, you can shower in style with the new Atreo wet room concept from Jacuzzi UK, designed to be both beautiful and adaptable.

With fluid shapes that embrace the body and stimulate the mind, the Jacuzzi® Atreo, featured here is something to wake up for rather than pass through.

There are two sub categories within the Atreo luxury shower range:

• All are distinguished by the overhead bracket and many configurations can be achieved, as the side and front panels are not linked, allowing flexibility when positioning the enclosure within the bathroom:

• Jacuzzi Atreo key features include a UV bonded towel rail on the side panels and 6mm glass with Jacuzzi Clearglass coating for ease of cleaning.

• A clever wall profile system ensures that any potentially unsightly adjustments to the enclosure, take place behind the stylish matt silver wall post, maintaining a perfect appearance to your enclosure and cushioned magnetic door closure.

• Prices range from £1,161 for the Atreo Recess Hinge Door and from £1,700 for the Atreo Walk In Wet Room Corner.

The new Jacuzzi Designer Range New Innovations catalogue is available to download now, and features highly desirable products that look superb and perform to the highest standard.

The Jacuzzi ranges are sold exclusively through specialist bathroom retailers throughout the UK.

For further details visit the Jacuzzi website.

Tel: (01782) 717175

A growing trend towards dramatic and decorative stonework has opened a new colour palette for traditionally pale bathrooms.

Embrace the look with Limestone Gallery’s Golden Black marble, part of a wide portfolio of exotic stones offered by this luxury stonework supplier:

• The vanity top in Golden Black marble (in our picture) is part of a complete refurbishment of a former Ambassadors residence in South West London, where Limestone Gallery supplied and installed 5 luxury bathrooms in a range of stones.

• This stone is available in tiles, slabs and blocks for all types of stonework.

• Applications: Interior and exterior.

• Exterior use is assessed on a project by project basis.

• Golden Black marble is priced from £450.00 per sq metre plus VAT cut to size.

Colourful and exotic stones such as onyx and marble are very much in vogue.
There is plenty of scope with these exciting materials to either create a focus, such as a vanity top, or a major feature such as book matched walls or even a solid carved bathtub.

Limestone Gallery specializes in the manufacture and installation of bespoke stonework in limestone, marble, granite and onyx. Each stone is carefully sourced and monitored to ensure a consistent high quality that will fulfil their clients’ expectations.

Visit the Limestone Gallery’s website to view the stunning projects gallery.

Tel: (020) 7735 8555

Villeroy & Boch have launched two new cutlery collections for 2010. Arpeggio and Modern Grace, both feature clean lines that look at home in any stylish environment.

Villeroy & Boch’s cutlery designs range from the classic through to the contemporary and have been designed to work in unison with the wide selection of table and glassware on offer from the company.

Modern Grace cutlery is a minimalist collection that has taken inspiration from urban architecture:

• The no-frills aesthetic blends soft curves and clean contours for a design, which is both functional and appealing.

• The balanced polished stainless steel shapes sit perfectly in the hand and are also dishwasher safe.

• The collection is available in a range of sets and individual pieces.

• Modern Grace cutlery is priced from £2.50 and is £124.00 for a 24-piece set.

Arpeggio cutlery features Villeroy & Boch’s classic proportions with engraved linear detailing on the handle:

• The slim silhouette, in polished stainless steel, complements both classic and modern tableware.

• The collection is also dishwasher safe and is available in a range of sets and individual pieces.

• Arpeggio cutlery is priced from £2.50 and is £206.00 for a 24-piece set.

To view the collections visit theVilleroy & Boch website.

Tel:   (020) 8875 6060

The Radiator Company has launched their second edition 2010 brochure with 21 brand new radiator images.

A wide selection of stunning high-resolution images, featuring radiators within all rooms of the home is now available.

The Radiator Company never fail to impress with yet another stunning brochure, revealing yet more innovative and eye catching heating solutions.

Whether you are would like to add some designer flair to your bathroom, sitting room, bedroom, hall way or kitchen, you will be sure to find a stylish heating solution to fulfil your every need.

Featured here is the The Radiator Company Blade Vertical- 1700 x 250 with Antrax valves. Price: From £1757.42.

The Radiator Company offers a wide range of radiators, from the latest contemporary and designer models to the more traditional cast iron styles.

Formed in 1998, the company has become one of the largest retail distributors in the UK and Ireland.

The range of radiators, towel rails, valves and accessories is constantly being developed and is one of the most extensive ranges on offer in the UK.

The company’s network of showrooms and merchants ensure that customers can purchase products locally.

Expert advice, as well as help with plumbing and heating needs, are part of the excellent customer service provided by the company.

To order your copy of the latest radiator brochure and view the choices, visit the Radiator Company’s website.

Tel: Telephone: (01342) 302250

BC Designs has launched a beautiful new bath called Paradise.

Inspired by nature, its ornate design has a striking textured leaf pattern and flowing curves that add to its soft and delicate look:

• The oval shape creates the perfect space to comfortably relax in.

• The Paradise is made from Cian® solid surfacing, which is a renewable, decorative surface material that is manufactured from an advanced blend of acrylic modified polyester resin and mineral fillers.

• This means the beauty of the bath will not fade as it is stain and scratch resistant, non-porous and able to withstand long-term daily use.

• The bath measures L1960mm x W965mm x H560 and costs around £4,290.

Barrie Cutchie, established BC Designs over ten years ago, specialising in baths and bathroom lighting products. Barrie has a passion for design and bases many of his products on period originals.

BC Designs retails its products nationwide via independent bathroom merchants.

Visit the BC Designs website to view more beautifully stylish bathtubs.

Tel: (01206) 827 100

The bathroom industry is seeing an increase in hi-tech and multi-functional products entering the market – those that offer not only the basic cleaning functions, but also an ease of living and a sense of luxury and relaxation.

Highlighting its long-standing commitment to design and innovation, Roca has incorporated advanced technology into a new product, Innova – a mirror that allows you to see, touch and hear.

Innova is a generously proportioned mirror for the bathroom, albeit one with a difference. It comes with an integrated touchpad embedded within the glass, with time and room temperature display.

With this super cool touchpad, you’re also one “touch” away from your personal home entertainment.

Installed with a stereo FM radio as well as the option of connecting an auxiliary audio source (e.g. an MP3 player), Innova offers you the choice of listening to music and audio programmes in the comfort of your bathroom.

What’s more, every time the fluorescent light embedded inside the mirror is switched on, the demister device will be activated to keep the surface free of moisture.

What makes Innova even more extraordinary is that everything is fitted behind the glass, making it extremely easy to clean but also aesthetically pleasing and understated.
Available in two sizes 1000×790mm (approx. £1,410) and 790×790mm (approx. £1,234).

Innova will help stimulate your senses, allowing you to relax and refresh your body and soul!For further information please visit the Roca website.

Tel: (01530) 830080